Ahhh, Duolingo. The social media holy grail, innit? I had the pleasure of making some reactive content for their TikTok at the beginning of 2026. Got to see their scrappy process of pointing out what’s trending and and then a way to bring the brand (and when possible, the product) into it. This was less about producing beautifully shot content and more about being able to sprint to the conversation before it faded out.

Your key takeaway from this page, imo, should be that Ro is not afraid to make a fool out of himself for good content.