DoorDash wanted to push against the cheesy “back to school” campaigns from big retailers.

We came up with a campaign centered around the “Summer Scaries”: the feeling of dread that comes with the beginning of the school year. Targeting parents and college students alike, we made spooky, fever-dream-like content to prompt everyone them to do all their “BTS” shopping through DoorDahs.

Results:

179M Impressions

1.3M Engagements

127K Visits to the DoorDash Back To School hub