Pinterest wanted to hype up their Visual Search tool with a paid campaign, but we were working with tight budgets and even tighter timelines. Classic.

The challenge with these types of briefs is a tale as old as time: how do we show make a paid, product demo campaign without losing the “social-first” vibe? We borrowed from influencer playbooks and leaned into TikTok trends, structuring ads to feel native and entertaining while still getting straight to the demo. The result: quick videos that not only checked the product box but also outperformed Pinterest’s own TV campaign on social.